GREEN and SUSTAINABILITY are beneficial as a uniqueness and competitive advantage. A 2007 report by Environics Research Group for Bullfrog Power, Canada's 1005 green electricity provider, indicated "2/3 of Canadian consumers are likely to switch their spending to support companies that have demonstrated a commitment to green policies".
Products, services, suppliers are available that can contribute, not just in terms of social responsibility, but driving profit to the bottom line. The added benefit is contribution to brand name and image.
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