INTEGRATING SOCIAL MEDIA

By writing blog content sections can be used on other social media to communicate with interested parties. For example a blog on ecopreneurship could raise discussion points on Facebook, Twitter, Linked-in.
The key is to make the content challenging to the potential reader in terms of knowledge transfer or discussion to expand information.
References and resources also help the reader/contributor.

SOCIAL ENTERPRISE etc.

Entrepreneurship, ecopreneurship and social entrepreneurship can be employed to help communities:
(1) create jobs
(2) build a green sustainability community with pride
(3) create tax revenues to improve community services
(4) create social enterprises to train unemployed and underemployed and support those who want to be self-employed.
We would like input and suggestions and commentary to develop chapter projects to establish this model.

ECOPRENEURISM

GREEN and SUSTAINABILITY are beneficial as a uniqueness and competitive advantage. A 2007 report by Environics Research Group for Bullfrog Power, Canada's 1005 green electricity provider, indicated "2/3 of Canadian consumers are likely to switch their spending to support companies that have demonstrated a commitment to green policies".




Products, services, suppliers are available that can contribute, not just in terms of social responsibility, but driving profit to the bottom line. The added benefit is contribution to brand name and image.